Antonella Pisani Vernier's Infrequently Updated Blog

If You've Landed on My Blog...

antonella — Sat, 01 Mar 2008 22:34:00 +0000

You're probably someone Google-ing me to find out more about my business background. It's ok - I do the same thing. Anytime I talk to someone new for business, that's the first thing I do. Since I don't update this blog, or any of the old sites, I figured that I would do one big post and get the core info out there.

So, here's some info about me in a nutshell:

- I'm the Director of Online Marketing at ProFlowers and manage a mid-sized team. I don't post the exact numbers because competitors always want to know. Prior to joining ProFlowers, I worked at Yahoo!, Gateway and WebSideStory. I've been at ProFlowers for over 3 years.

- I enjoy working out. I've worked with a trainer for about a year - he's a former Navy SEAL and makes me be both mentally and physically tough. His profile is here: http://mykettlebellinstructor.com/cgi-bin/instructor.pl?ipage=640&rm=mode2

- Aside from working out, I like to snowboard and wakeboard. Here's a wakeboarding shot:

- I did my first mini-triathlon last year. Here's a couple of pictures:

- In April 07, I married Scott Vernier in San Diego. Our wedding was small but spectacular. Here's a mini video: http://www.youtube.com/watch?v=vE1O1EXEvxs

- My favorite trip took place last summer. We went to Rome, Florence, Venice, Sorrento and other cities. At one point in my life, I really wanted to be a photographer. I think I have a pretty good eye, but I don't have the technical skills I really need... but I took a ton of photos and here are some of the best:

- I don't do any consulting work because I don't have the time, and I'm not looking for a new job. ProFlowers is awesome and I'm having more fun than ever.

- I've been asked to speak at different events, but usually don't participate because it's what my company prefers. While at Gateway, I was interviewed for a Washington Post article and also made it into the book The Google Story. Here's a link: http://www.msnbc.msn.com/id/4969899/

- I've also been named as one of the top in house SEOs. I don't do much hands on work anymore, but help drive the strategy. Here's a link to the article: http://www.naturalsearchblog.com/archives/2007/02/27/some-top-in-house-seos/

- Aside from strong English skills, I'm also fluent in Spanish and Portuguese. I am conversational in Italian and used to be fluent in French, but I haven't used that language in about 10 years.

- Anything else? Feel free to email me

Top In-house SEOS

antonella — Mon, 05 Mar 2007 20:51:00 +0000

I made it in to a list of top in-house SEOs, where I'm in pretty good company.

http://www.naturalsearchblog.com/archives/2007/02/27/some-top-in-house-seos/

Wedding Update, Wakeboarding and More

antonella — Mon, 26 Feb 2007 01:58:00 +0000

Our wedding is less than two months away and our website is up. The address is www.antonellaandscott.com

I went wakeboarding today for the first time in a few months, but it was the first time since I lost a ton of weight. I came close to clearning the wake a couple of times, so I'm determined to make that happen the next time I hit the water.

Lastly, I found out that I had a writeup in the book "The Google Story." A few years ago, when I was at Gateway, I did an interview with someone from the Washington Post... well, he wrote a book and put me in it. I didn't even know about it until a guy that I know called me!

Wedding update

antonella — Tue, 02 May 2006 03:37:00 +0000

Well, we've made some progress on the wedding.

First, we have a date - April 21, 2007

Second, we have a ceremony location - St. Elizabeth Seton Catholic Church

Third, we have an awesome photographer, Paul Barnett

We've narrowed down reception venues, but nothing firm yet.

Webmasterworld Boston

antonella — Mon, 17 Apr 2006 03:49:00 +0000

I'll be at webmasterworld in Boston this week... so ping me if you're there.

A big post

antonella — Thu, 13 Apr 2006 04:06:00 +0000

Working backwards...

We saw Michael Buble in concert a few weeks ago. It was an amazing show! I was most impressed by the fact that he spent about 10-15 minutes walking around the audience, basically letting himself get mauled by everyone. He even went upstairs, which I thought was pretty cool.

We went to the Canyons in Park City, UT a couple of weeks ago. I went for a conference and Scott tagged along for some snowboarding. We got to ride some of the most amazing snow over the weekend, and in more important news... we got engaged on 3/31! It's taken us a while to get here, but I'm really excited. :)

Not quite as exciting as the news above, but the last cool thing was that we had a dual birthday party - Scott's 27th and my 30th. We rented out the Blue Lotus Lounge which is part of Parallel 33, and had about 30 friends come out. It was a great time, and it will be hard to top in future years.

That's it for now...

Domain Scam

antonella — Fri, 17 Mar 2006 02:14:00 +0000

I got a call today from 866-383-0986. Same thing yesterday. It's a foreign sounding person asking if I own a certain domain and saying that they wanted my fax number. I told them that I would not give it to them and they hung up. I searched on Yahoo for the phone number and found several blogs mentioning that the same thing had happened to them.

If your phone number is registered on the Do Not Call Registry, you can file a complaint here: https://www.donotcall.gov/Complain/ComplainCheck.aspx

If you haven't registered your number, you can do so here:
https://www.donotcall.gov

Linked In Profile

antonella — Thu, 16 Mar 2006 04:09:00 +0000

If you're interested in contacting me via linked in, my profile can be found at:
https://www.linkedin.com/in/antonellapisani

If you don't know what Linked In is, you should check it out. It's great for making new connections, hearing about job opportunities, and also reconnecting with old friends. I've managed to find a few people that I had lost touch with for years. It basically operates on the 6 degrees of separation principle - you add your connections, then you can connect to their connections, and so on.

About time I came back...

antonella — Wed, 01 Mar 2006 04:50:00 +0000

I found out that at least one person is reading this blog, so I guess that it's time to update it. Aside from that, I figure that people in the search marketing world all Google each other before they speak for the first time, so I should probably have some interesting things on here. And with that, I will post tomorrow because my old roommate is out here from Austin.

----------------------------------------------------------------------------------

Here's a copy of the email I received from my friend Holly:

Dear Bad Blogger,

I realize you've been on a flower frolic, however four months have escaped since your return and your blog remains barren of new material. I will overlook this posting pratfall given that you will make an expeditious effort to feed your blogging public.

Sincerely,
US Department of Erroneous Blogging and Emailing

SEM best practices

antonella — Sun, 16 Oct 2005 23:35:00 +0000

Started an SEM group a couple of weeks ago. It's going slow, but that's ok - I want to keep it limited to a few really sharp SEM folks...
http://groups.yahoo.com/group/sembestpractices/

Go Padres!

antonella — Mon, 03 Oct 2005 06:05:00 +0000

Went to the Padres game - they beat the Dodgers 3 to 1. Not a huge baseball fan, but I went to a bunch of games this year. Go Pads!

Yahoo Search Marketing

antonella — Fri, 23 Sep 2005 02:49:00 +0000

I went to the Yahoo Search Marketing Ad Council event in Vegas last week. Got to see a bunch of search marketing folks. Also got to see a show at the Wynn hotel, Le Reve. We stayed at the Four Seasons, which was beautiful.

My friend Merideth got engaged a couple of weeks ago in Italy. Super happy for her as she's been with her guy for 7 years.

Resume & Slacking Off

antonella — Fri, 23 Sep 2005 02:45:00 +0000

I haven't updated this in a long time. I guess it's because I'm not sure if anyone is reading it. :)

In any event, most of the people who search for me are probably work contacts, so I'll add a link to my current resume so that they can know everything about me.

Rough Day at the Office...

antonella — Tue, 30 Aug 2005 04:50:00 +0000

We had a company event at the horse races today. Won on three exacta bets.

Also, caught up with Julie (old friend from WSS). She's getting ready to have her first kid in about two months. Very excited for her.

Is it winter yet?

antonella — Mon, 29 Aug 2005 04:48:00 +0000

Don't get me wrong... I love the summer, but I'm itching to go snowboarding. We went to Mammoth Mountain 3 times last year and hit Snow Summit a handful of times too. I got a new board late last winter from K-5. It's a Rome Blue, which is a lot like the Burton Feelgood. Pray for a great winter like last year.

It's about time...

antonella — Mon, 29 Aug 2005 03:40:00 +0000

I've been working in Internet related jobs for about nine years, so it's kind of pathetic that it's taken me so long to jump on the blog bandwagon. I'll update this as frequently as I can or at least when I have something interesting to write.

I'm setting this up because I'd like to reconnect with old friends. I'm in the last year of my twenties, and am going through a bit of a phase... it's been fun getting together with old friends from back in the day. I've recently talked to old friends from San Antonio, Austin and La Jolla which has been great. So... if you happen to find me through this, please drop me an email.